URBANS

- Trousers that move with your child! -

URBANS let the child run, dance, skate, play or just sit. They are your best friend all day long while being very chic and original.

URBANS are trousers that combine two important characteristics of clothing: comfort and style. Is it really possible that these trousers are as comfortable as sweatpants but look like tailored trousers? Yes, it is!

URBANS are soft on the inside, look really nice on the outside and adapt well to a child’s body and their lifestyle. This well-made clothing allows the child to actively experience everything they want! The child can freely move from everyday activities to more formal events without needing to change clothes.

URBANS are born and made in Estonia.
Each colourful pair of trousers is made in Tallinn by the expert eyes and hands of professionals.

How were URBANS born?

When URBANS were created, only sweatpants were made of soft and stretchy material. We wanted children to look more stylish, but the available options did not work well at all.

Our aim was to create long trousers that would make a little boy or girl look stylish and chic, especially if they were in constant motion all day long. Thus, elasticity and softness were crucial. However, since we wanted to create something that was different from what was in fashion at that moment, we went back to the basics. It was important to us that the material was all natural. Cotton was a good choice, but it is not very durable on its own. So we opted for a mix of cotton and elastane. The elastane helps the cotton to regain its shape and, thanks to its elasticity, it stretches slightly more than 100% cotton, which means a longer service life.

We then added some tailor-made details to the garments to make them more elegant. Both the front and back pockets were inspired by suit trousers. The waist was designed without an adjustable band, which means that every centimetre was important. The leg line is measured and cut with such an arc that it falls freely when the trousers are worn.

What makes URBANS such high quality and comfortable?

URBANS are very high quality and unique due to their cut, seams and tailor-made details. The seams do not scratch the child’s skin and there is plenty of room for the child inside the trousers, as it not taken up by the seams! Tailor-made details ensure that URBANS are chic trousers. The child can carry their important treasures in the front and back pockets :)

The product information for the trousers is silk printed inside. Thus, the information about how to care for the clothes is never lost and at the same time, there are no labels inside the trousers that could scratch or tickle the kids.

Where does our quality start?

When an idea jumps off the paper, it matters to us who our partners are. We keep our production in Estonia and our main partners are in Estonia. What does this mean for the customer? Well, we actually go to the factories and inspect the production processes. We see how our fabrics are made and how they are dyed. We want to see that our partners share our passion. Only in this way can we be sure that our products are safe and made to our high standards.

URBANS are designed to be child and nature friendly. They are created from materials that are soft and safe for a child’s skin. These trousers bring peace of mind and joy to a small and adventurous soul’s parents.

Our URBAN trousers are made of high-quality GOTS-certified cotton fabric at the Qualitex factory in Pärnu County.